HomeDomestic NewsPopular Danish children's clothing app Reshopper closes physical stores

Popular Danish children’s clothing app Reshopper closes physical stores

Reshopper, the popular app for trading used children’s clothing, has announced that they will be closing their physical stores in Aarhus, Kolding, and Copenhagen. The company has acknowledged that their business model with physical stores is not sustainable, and they will therefore focus on their online platform in the future. The decision to close the stores was announced on Reshopper’s website, stating that all stores will be closed by May 31st. Moving forward, the company will concentrate on their app, where users can trade used items for children. Casper Blom, CEO of Reshopper, also sees positive aspects in this change. “The closure of our physical stores does not mean that we will stop developing Reshopper. On the contrary! It releases resources that we will invest in making the marketplace even better,” he stated.

Reshopper was founded in 2012 by Nicolai Danmark Johannesen, Jonas Funk Johannessen, Anders Munk, and Anders Dahl Pape. Since then, the platform has become popular among Danish families who want to buy and sell used children’s items. According to figures from Proff.dk, the company had a gross profit of 7.2 million Danish kroner in 2023, which was double compared to the previous year. With this strategic change, Reshopper hopes to continue growing and developing their online services to offer even better opportunities for their users.

Read the danish version here

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