Cultural heritage sites should be free of scaffold advertisements in Copenhagen, according to the city’s mayor for technology and the environment. The market for scaffold advertisements in Copenhagen is currently “the wild west.” Therefore, the mayor Line Barfod (EL) will now tighten the rules for scaffold advertisements in the municipality, writes the Technology and Environment Administration in a press release.
“We tried to make some new rules last year, but the city is still plastered with huge advertising banners, so we need to do more,” says Line Barfod in the statement. “I hope that the new guidelines and increased supervision can lead to us getting control of this area, so the banners that are hung up actually have permission, and the extent is more limited.”
The new rules should include a ban on scaffold advertisements in cultural heritage sites and areas such as Slotsholmen, Gråbrødre Torv, Kongens Nytorv, and Nyhavn. At the same time, the mayor wants to impose a fee for hanging advertisements. The money will be used for increased supervision. The fee should be around six kroner per square meter that the advertisement covers.
“The reason why so many want to hang banners on the scaffolds is because it is a really good business. I think it is only fair that the municipality charges a fee so that we have more resources to ensure that the rules in the area are also being followed,” says Line Barfod in the press release.
Currently, in Copenhagen Municipality, an advertisement can cover 40 percent of a scaffold area. The remaining 60 percent should be a so-called photostat, depicting the building being restored or showing the upcoming building. Instead, the mayor wants to introduce maximum sizes for scaffold advertisements, depending on where they are located in the city.
The new proposed guidelines will be discussed among the members of the Technology and Environment Committee at a meeting on May 27th.