A new study has revealed that many Danes lack knowledge about sustainable choices, which can be a barrier to more environmentally friendly lifestyle changes. The study, conducted by the research institute YouGov on behalf of a green think tank, shows that many Danes feel uncertain about how they can best contribute to a sustainable future. The results indicate a great need for better information and guidance on which choices have the greatest positive impact on the environment.
The study also shows that even though there is interest and willingness among many Danes to live more sustainably, there is often a lack of concrete knowledge on how to translate this interest into practice. For example, a large portion of Danes believe that recycling plastic and paper are the most effective ways to reduce their environmental impact, while fewer are aware that reducing meat consumption and opting for eco-friendly modes of transportation can actually have a greater effect.
The study also highlights a general confusion surrounding the many different eco-labels and certifications available on the market. Many consumers find it difficult to determine which labels actually make a difference and which are just greenwashing.
The think tank behind the study therefore calls for greater efforts from both public authorities and private companies to make it easier for consumers to make sustainable choices. It is suggested, among other things, to introduce more uniform and transparent labeling schemes, as well as to provide more education and information on sustainability.
Furthermore, the study points to the need to integrate sustainability into the education system, so that future generations grow up with a better understanding of environmental challenges and solutions. This could be done, for example, through teaching in schools on how to live more environmentally friendly and consciously.
Overall, the study emphasizes the necessity of a collective effort to increase Danes’ knowledge about sustainability and thereby make it easier for individuals to actively participate in the green transition.