Hungarian low-cost airline Wizz Air has recently introduced a groundbreaking innovation in the travel industry—an annual subscription that allows travelers to take unlimited flights for a fixed price of 3,770 Danish kroner (499 euros). This subscription, known as “All You Can Fly,” is part of Wizz Air’s strategy to attract more customers and offer greater flexibility at a time when travel has become more expensive and uncertain.

The subscription allows customers to book an unlimited number of flights to Wizz Air’s numerous destinations across Europe, the Middle East, and Asia. This includes popular cities such as Athens, Madrid, Paris, and Reykjavik. Travelers can book flights up to three days before departure, with a small fee of approximately 75 DKK (€9.99) charged per leg of the journey. It is important to note that the subscription covers only the flights themselves; additional costs such as luggage fees and seat selection are not included in the price.

Wizz Air launched the subscription as an introductory offer priced at 3,770 DKK (€499), available until August 16, 2024. After this date, the price will rise to 4,520 DKK (€599). However, the subscription is limited to the first 10,000 customers, making it an exclusive option for frequent travelers or those planning multiple trips throughout the year.

With the launch of “All You Can Fly,” Wizz Air aims to attract a new group of loyal customers, particularly those who frequently travel short distances or require flexibility in their travel plans. In recent years, the airline has expanded its reach with new routes to destinations including the Maldives, Cairo, and Dubai, and is also considering opening routes to India.

The launch of the subscription comes at a time when Wizz Air has faced financial pressure and declining customer satisfaction. Recent reports indicate that the company has seen a downturn in earnings and a low customer satisfaction score, creating a need for innovative solutions to retain and grow their customer base.

Wizz Air is not the first airline to offer an unlimited flight subscription. In the United States, low-cost carrier Frontier Airlines previously launched a similar service called the “Go Wild! Pass,” priced at 4,520 DKK ($599), which also provided travelers with unlimited access to flights within North America. However, Wizz Air is the first airline in Europe to offer such a scheme, positioning itself as a pioneer in the region.

While the subscription can offer a financial advantage for frequent flyers, there are also conditions customers need to be aware of. Firstly, seat availability is subject to a number of factors, both internal and external, meaning that there is no guarantee of seats on all flights. Additionally, travelers must still pay for baggage beyond a personal item, which may make the offer less appealing for those needing to carry more luggage.

The introduction of Wizz Air’s “All You Can Fly” subscription is a sign that the travel industry continues to innovate in the wake of the pandemic. Subscriptions like this could change the way people plan and book their travels, especially if more airlines follow suit with similar offerings.

Overall, Wizz Air’s new subscription marks an exciting development for travelers seeking flexibility and value for money, potentially setting a new standard for how low-cost airlines operate in the future. This move by Wizz Air will undoubtedly be closely watched by both competitors and customers, and it will be interesting to see how this affects the airline market in the coming years.